Case study / AI DataAction-centric annotation for sports AI

Sports video became model-ready training data.

Sports analytics footage was converted into frame-accurate training data so computer vision teams could improve player detection and action models without building a large in-house labeling operation.

01 Case snapshot

Operations became model-ready training data.

6,000+
Video hours labelled
98%+
Annotation accuracy
70%
Reported cost saving

Sports analytics footage was converted into frame-accurate training data so computer vision teams could improve player detection and action models without building a large in-house labeling operation.

The challenge

The client needed frame-level labels across thousands of matches while keeping accuracy high enough for model training.

The work required sport-specific interpretation, fast feedback loops and a production team large enough to absorb heavy video volumes.

The approach

SBL configured a dedicated annotation team, defined sport-specific labeling rules and ran multi-level review before delivery.

The workflow combined bounding boxes, trajectory tracking and action segmentation so the data could feed model-improvement cycles.

Stage 01

Define

Align sport-specific labeling rules, model needs and review criteria.

Stage 02

Annotate

Label players, actions and trajectories through a trained production team.

Stage 03

Validate

Run quality checks and correction loops before model-ready delivery.

The result

The client received a scalable annotation operation for sports AI without carrying the full cost and management burden internally.

  • Large match archives were converted into structured AI training data.
  • Annotation quality was governed through multi-level review.
  • The operating model scaled across multiple sports and data volumes.
  • The client reduced dependence on an expensive in-house annotation setup.
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